Hi, I'm Chana.

I stumbled into marketing at age eighteen on the sales floor of a children's clothing boutique, when I started to ask myself the question:

"What makes the customer pull a trigger and buy?"

Five years later, I've had the privilege of working alongside female-led fashion and beauty startups, helping them figure out who they are and how to say it.

I care about consumer behavior, brand positioning, and the ideas that shape how we perceive value.

I work with creativity, curiosity, and a conviction that a well-told story can change how people see a brand.