"Wear Your Dream Hair"

Campaign Highlights

I produced educational fashion content for social media blogs and websites

Developed creative concepts and prop design that generated viral social media moments.

Negotiated strategic social media partnerships that expanded brand reach, drove engagement, and increased sales.

Partnered with a designer to launch a website that reflected the brand's repositioning and expanded our global sales reach.

200%

Increase in website traffic

+15k

Instagram followers

1M+

hits on Social Posts

01 — Project details

We started by elevating the brand from mid-tier to luxury through a full visual rebrand, a website launch, a refreshed social strategy, and product development.

02 — Creative process

We created the slogan “Wear Your Dream Hair” to explore who our client can become once they are no longer hindered by the shame that comes with hairloss.

03 — Results

These efforts helped elevate the brand and reach a new target client. It increased brand awareness, positive brand perception, and ultimately sales.